Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
How to Structure the Pages for Your Website Project
So you’re feeling like you need a rejig/refresh/rewrite for your website copy. Perhaps you’re wanting to reach a new audience. Perhaps you’re feeling like your old messaging and copy just simply doesn’t land anymore. Or perhaps you’re wanting to introduce a new offer and you’re questioning how to exactly structure your website pages.
Whatever the reason, if you’re about to embark on a website re-rewrite or refresh project then THIS EPISODE? is for you.
In it, I dive into the 3 must-ask questions to help you know how to structure your website pages, how knowing your customer’s journey is going to help you create a website structure that’s going to help with conversions, and the one test (and question) I always check in on before I hit “publish” on a new website.
Here’s what we cover in this episode:
Questions to ask your copywriting team.
What does success look like for this website?
How do you decide what to write?
Are you speaking from your business owner or your audience’s language?
Are you actually using the language your audience is using?
Timestamps:
2:17 – 7:15
How Wordfetti started building up its digital arm.
7:48 – 15:48
Three most asked questions when you are about to embark on a website refresh.
Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.
