Think PR is only for influencers, celeb entrepreneurs, or brands with massive followings? Think again.
In this value-packed episode, Anita sits down with PR expert and former U.S. diplomat Gloria Chou, who’s on a mission to un-gatekeep media access and help small biz owners DIY their way into dream features. From decoding what journalists really want to pitching without feeling icky, Gloria breaks it all down.
If “get more visibility” is on your to-do list this year, this episode is your no-fluff, start-today game plan.
In this episode, Anita and Gloria dive into:
- Why having a big following has nothing to do with landing media features
- The CPR pitching method and why it works for podcasts, PR, and partnerships
- How to write cold pitches that get opened, read—and replied to
- The #1 mindset shift that makes pitching feel less scary and more strategic
Timestamps:
- 03:00 – Gloria’s untraditional path from diplomat to DIY PR queen
- 06:10 – Why “small” businesses deserve media coverage
- 10:50 – What journalists are actually looking for (hint: not followers)
- 15:30 – The CPR pitch method: Credibility, Point of View, Relevance
