What if showing up online didn’t have to feel overwhelming, exhausting, or like shouting into the void?
In this case-study-style episode, Anita sits down with Maddie Murray, founder of the baby + toddler wear brand Sunday Club (and member of The Wordfetti Club), to unpack what happened when she committed to 14 days of small but mighty visibility actions—and spoiler alert: the results speak for themselves.
If you’ve ever wondered whether 5–15 minutes a day can actually move the needle in your business… consider this your sign to tune in 👀
In this episode, Anita and Maddie unpack:
- The mindset shift Maddie made that reignited her belief in her business
- What she tweaked during the 14-day challenge that led to her highest sales yet
- How one bold DM landed her a dream collab with a very familiar face (hi, Red Wiggle 👋)
- The unexpected ROI of imperfect but meaningful content
Timestamps:
00:50 – Meet Maddie + the business behind Sunday Club
08:20 – The truth about perfectionism and showing up (especially in the baby product industry)
18:20 – The visibility challenge: how small prompts sparked massive results
29:38 – The pitch pivot that led to a dream influencer shoutout
