You know those moments in business where you feel the growth is just on the other side of fear? Yep. This is one of those stories.
In this episode, Anita chats with Justina Loh—personal stylist and long-time client of Wordfetti—about how she moved from feeling stuck in a service-based cycle… to doubling her prices, creating a dream VIP offer and launching a digital product (that keeps on growing). 👏
This isn’t your typical glow-up. It’s a raw, behind-the-scenes convo on what it really takes to shift from playing it small to stepping into a business that supports your lifestyle—not runs it.
In this episode, Anita and Justina dive into:
- The mindset shift that helped her confidently double her prices
- How she productised her knowledge and launched her first group-style offer
- The emotional power behind clothes—and how our wardrobe tells our story
- What happened when she let go of “perfect” and just launched
Timestamps:
- 07:50 – What style confidence really means (and why it starts within)
- 22:35 – How Justina doubled her prices—and her biggest mindset wobble
- 29:00 – The birth of her dream VIP offer and getting her first yes
- 41:08 – From idea graveyard to digital product success (and why it almost didn’t happen)
