Launching a brand-new business from scratch while juggling an existing one?
Stacey Hatfield, nutritionist-turned-creative and founder of Waffle Content, did exactly that—and hit $15K in sales in her very first month.
In this brand case study episode, Anita chats with Stacey about what it really takes to bring a bold new brand vision to life, the difference between “winging it” and doing it right, and how Stacey used the Wordfetti Awards framework to 8x her investment (in weeks).
This one’s for you if you’ve got a big idea… but just need the words to bring it to life.
In this episode, Anita and Stacey unpack:
- The key difference between her first (wing-it) business and her second brand launch
- Why creating a Brand DNA gave Stacey total clarity and confidence in her messaging
- How she used the Wordfetti website copywriting template to write her site in just 2 days
- What helped her land 15K in sales and build an agency-style team in her first month
Timestamps:
- 03:10 – From Natural Spoonfuls to Waffle: Stacey’s story behind the second brand
- 08:30 – The power of Brand DNA: turning vision into words that sell
- 14:45 – From idea to website in 12 weeks (and the tools that made it happen)
- 28:40 – How Stacey launched Waffle and signed $15K in month one
