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Content Magic
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Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
This episode is a love letter to anyone who’s ever felt like they were fading into the background.
In this raw, inspiring, and laugh-out-loud convo, Anita sits down with brand strategist (and self-proclaimed flamingo in a flock of seagulls) Jen Bowers to chat about the very real, very human transformation that can unfold when you stop hiding and start unbecoming everything you’re not.
Together, they dive into identity, labels, personal brand pivots, and how midlife is not the end—it’s the flipping beginning.
If you’ve ever felt “too much,” “too late,” or like you’re not living as your most expressed self? You need this in your ears.
6:42 – Jen’s sliding door moment (and her black-clothing era)
12:38 – Discovering her true brand personality—and shedding the shoulds
20:45 – The evolution from “pingpongpom” to GEN BE
26:00 – The bold mission behind Bring Back Your Pink
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