Let’s be real… sometimes, the secret to more conversions isn’t a shiny funnel or flashy sales page. It’s the human touch.
In this special Behind the Fetti episode, you’ll meet Sandra Chow creative director, visual branding strategist, and mastermind member who shares the two powerful strategies that helped her not only attract more aligned clients, but convert 40% of her fence-sitters (yes, FORTY) into paying students during her launch.
This episode is a blend of smart strategy and creative psychology and a reminder that how you show up can be the difference between a no and a hell yes.
In this episode, Sandra unpacks:
- How a simple Loom video (done well) helped her convert 40% of her leads
- The “show, don’t tell” approach that gave prospects a taste of the real program
- Why your behind-the-scenes content might be the missing piece to trust-building
- How she shifted her content to repel the wrong leads and attract the right ones
Timestamps:
0:00 – The personalisation strategy that led to 40% conversion
5:50 – Why showing your course portal (not just talking about it) changes everything
12:15 – How Sandra uses unfiltered BTS content to boost engagement
17:05 – Attracting aligned clients by showing the messy middle, not just the polish
