The Anita Siek Blog

In this episode, I chat with Zoe Richmond, a launch and website strategist for female course creators on Kajabi, who is also one of our incredible WYW alumni, to share how rewriting her website copy has helped her attract her ideal clients and halve her cost per lead in her latest launch.

Here’s what we cover in this episode:

• How to level up your website copy.
• What is a launch and website strategist?
• The power of thinking of your ideal client.

Timestamps:

6:32 – 7:56	How Zoe became a launch website strategist
12:18 – 13:45	How can you tell if someone’s sales page is not there yet?
18:02 – 19:04	Speaking to your ideal audience
25:47 – 27:15	How Zoe reduced her launch cost?
28:40 – 31:41	The challenges that Zoe faced in her career.