Let’s be real… pivoting a high-performing business isn’t easy especially when it means stepping away from big-ticket clients and proven revenue.
But sometimes, what got you here isn’t what will take you there.
In this special Behind the Fetti episode, you’ll meet Gillian Fox leadership expert, longtime corporate facilitator, and mastermind member who decided to shift gears from delivering in-house leadership programs to scaling a new arm of her business: Your Brilliant Career.
And spoiler? This wasn’t a small tweak. It was a total rethink of her model, her marketing, and her method of delivery.
What followed? A 130-enrolment year and her most sustainable, scalable offer yet
If you’ve been feeling like your business model is holding you back or you’ve wondered how to grow without burning out this one’s for you.
In this episode, Gillian unpacks:
- Why she walked away from large corporate contracts (and what she replaced them with)
- The moment she realised she was “making it harder than it needed to be”
- How she repositioned her program by amplifying its experience, not just its content
- A simple referral strategy that helped her land 20+ high-value clients (over lunch!)
Timestamps:
0:00 – Why Gillian decided to pivot from corporate training to a hybrid B2C/B2B model
4:10 – From evergreen overwhelm to “live-led & human-first” programming
9:45 – Reframing value: when connection > content
13:12 – Her 3-part strategy that led to 130+ enrolments (and a lighter business)
