From “posting pretty pictures” to building an engaged audience and welcoming four aligned clients in just two weeks this episode is your front-row seat to how Lloyd, a luxury travel advisor with a twist, found his content groove inside Wordfetti Club.
In this behind-the-scenes convo, Anita chats with OG Club member Lloyd, who shares how he disrupted a traditional industry, showed up as his full self (bogan charm and all), and turned imperfect content into perfect-fit clients.
Whether you’re deep in content funk or perfection paralysis, this episode will inspire you to stop overthinking and start showing up your way.
In this episode, you’ll hear:
- What “luxury with a bogan touch” really means and why it’s his content superpower
- How Lloyd went from zero video confidence to converting clients through Reels
- Why simplifying your strategy (and showing up as YOU) builds better trust and traction
- The truth about visibility momentum (and why leads don’t magically appear)
Key timestamps:
- 04:40 – What luxury travel actually means (hint: it’s not all private jets)
- 16:26 – How Lloyd’s content evolved from pretty to powerful
- 21:02 – The surprising impact of a 14-day visibility challenge
- 34:27 – Why your quirks are your brand’s best-selling feature
