You’re showing up. You’re dropping the tips. You’re delivering value. But… no leads?
In this fiery solo episode, Anita busts one of the biggest myths in online marketing: that giving away free value is enough to convert followers into paying clients. Spoiler: it’s not. And if your content plan consists of “tip, tip, tip” and “quote tile after quote tile,” this episode is your invitation to course correct (and do it with integrity).
Get ready for 3 big truth bombs about content, conversions, and what your audience actually needs to buy.
In this episode, Anita shares:
- Why giving away too much value can actually cannibalise your sales
- The difference between followers and buyers (and how to bridge the gap)
- How to inject brand voice and storytelling to build trust and depth
- The simple strategy to talk about your offer—without sounding salesy
Timestamps:
- 03:40 – Why followers ≠ buyers (especially when you give it all away)
- 09:26 – What makes a brand feel human (hint: not more quote tiles)
- 12:45 – The sales block: your audience doesn’t even know what you do
- 16:18 – The cost of inaction: why your audience needs more than tips
