If leads and sales have felt a little… sluggish lately, you’re not alone.
In Part 3 of the Conversion Series, Anita gets real about why sales feel harder right now—and what to do about it. Spoiler: it’s not your offer. It’s not your effort. It’s that your audience (like all of us) is navigating a new emotional and economic landscape. And that means your marketing? It needs to shift with it.
In this episode, Anita walks you through 3 timely, psychology-backed shifts you can make today to reconnect with your audience and reinvigorate your conversions—without launching something new or rebuilding everything from scratch.
In this episode, Anita dives into:
- Why tweaking your messaging (not your offer) is your secret growth lever
- The nurture mistake most business owners make (and how to fix it)
- Why “being more human” isn’t a trend—it’s your biggest brand advantage
- How trust, safety and connection drive sales in 2024
Timestamps:
- 03:10 – Why people are still spending—but they’re buying differently
- 07:25 – Shift 1: Tweak your messaging to meet your audience’s current priorities
- 14:05 – Shift 2: Nurture your list like it’s your most valuable asset (because it is)
- 21:30 – Shift 3: Inject more humanness—especially in your content & connection points
