Let’s clear something up: just because you’re showing up consistently and “adding value” doesn’t mean your content is doing the heavy lifting. In fact, giving too much away too soon might be costing you conversions.
In this refreshingly no-BS episode, Anita tackles the all-too-common mistake so many businesses make when trying to sell through free content. She breaks down exactly what free content is not, what it should be doing instead, and the key mindset shift you need to make if you want your words to connect and convert.
Perfect for anyone wondering if they’re sharing too much, not enough, or just the wrong kind of content altogether.
In this episode, Anita unpacks:
- Why “value for the sake of value” isn’t a strategy (and what to focus on instead)
- How to shift your content from regurgitated fluff to mindset-moving gold
- The difference between education and elevation (and why most content misses the mark)
- The exact reason breadcrumb content isn’t working (and what to do instead)
Timestamps:
- 03:24 – The biggest mistake: over-giving vs over-selling in your content
- 06:05 – What free content actually is (and what it’s not)
- 09:15 – Why mindset-shifting content > tip-dumping content
- 11:50 – The dehydration analogy (aka: why people don’t buy what they don’t know they need)
