the
podcast

the
podcast

the
podcast

Welcome to my bottomless brain juice brunch.

Feast on my flearnings. 

Tuck into my teachings.

And wash it all down with my words.

Everything you need to know about the art of brand building, out of the box content ideas and stopping the scroll.

The art of content and social media

content magic

Tips, advice, and wisdom on running an online biz.

Gettin’ down to business

Business

My stories. Experiences. And brain bubbles.

The Anita Story

personal

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This one’s a mixed bag—and it’s full of gold. In this juicy Q&A-style episode, Anita answers six of your real-life, no-BS questions—spanning everything from how she’s navigating business with a newborn, to tackling perfectionism, hiring your first team member, and what to do when you’re multi-passionate but paralysed by choice. It’s honest. It’s helpful. It’s […]

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If your content’s been MIA and your audience feels like a ghost town, this one’s for you. In this ultra-actionable episode, Anita breaks down exactly how she’d revive a dormant social media account—from the mindset shifts to make before you post, to the 5 posts you should be sharing next week to reignite traction and […]

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Writer’s block isn’t the problem—it’s the symptom. In this straight-talking solo episode, Anita breaks down why feeling stuck when you sit down to write usually has less to do with your creativity and more to do with something else bubbling under the surface. Whether you’re staring at a blank Google Doc or rewriting the same […]

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You don’t need a new calendar to reset your direction. In this gentle but mighty solo episode, Anita invites you to step away from rigid goal-setting and instead explore intentional planning—using seven carefully crafted questions that go beyond to-dos and timelines. Whether you’re feeling behind or just want to feel more aligned in 2025, this […]

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It’s that time of year again—when Anita grabs her metaphorical crystal ball and drops her annual marketing + content predictions for the year ahead. But this isn’t just recycled trends and fluffy buzzwords. This solo episode breaks down what’s actually shifting in the digital landscape—from how we show up, to what cuts through, to what […]

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Taking a proper break from your business without everything falling apart? It’s possible—but it takes planning, strategy, and a whole lotta letting go. In this solo episode, Anita pulls back the curtain on how she set up Wordfetti to hum along (yep, including making sales and supporting the community) while she took three months off […]

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Ever wondered what it actually feels like to step away from your business for an extended period? In this raw and honest episode, Anita lifts the curtain on her 3-month sabbatical—sharing the truthbombs, unexpected lessons, and how it reshaped the way she approaches work and life. This isn’t your typical “I took time off and […]

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What does it really take to leave a safe, stable job to chase something that feels more aligned?In this episode, Anita sits down with Fetti Mastermind alumni Mel—a former school principal turned business owner—as she unpacks the honest, tender and courageous story behind her decision to walk away from a career she’d spent decades building. […]

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What happens when a former teacher and a techie husband join forces to shake up early education?In this feel-good, behind-the-scenes chat, Anita sits down with powerhouse couple Tam and Jez—founders of The Hive and alumni of the Fetti Mastermind—to talk about building a business, a baby, and a whole lot of buzz. From beta launch […]

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from the podcast

from the podcast

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Lawyer (yep-a-dee-yep, I used to write things people never read) turned Biz and Brand Strategist, Copywriter, and Word-ucator* for brands like you, who want to ZIG when others zag. 

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Your Journey

Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.