Let’s get real, real quick.
Launching isn’t always confetti, cartwheels, and conversion celebrations. Sometimes it’s a full-blown rollercoaster complete with loops, mindset dips, and the occasional what-was-I-thinking moment. But it’s in those moments that the golden nuggets are found — and that’s exactly what we’re serving up in this episode.
Anita sat down with her biz-bestie and launch co-conspirator, Steph Taylor, to unwrap 2023 — biggest challenges, experiments (some that flopped, some that flew), and the mindset gremlins that made cameo appearances along the way.
So if you’ve ever launched anything (or plan to), this is your permission slip to get comfy, press play, and peek behind the curtain.
🎙️ Here’s what we cover in this episode:
- The launch strategies we tested in 2023 — the good, the bad, and the ones we’ll never do again;
- What actually moved the needle for us in a noisy online world;
- The mindset wobbles we both had (and how we navigated them without throwing our laptops out the window);
- How you can take what worked for us and weave it into your next launch with less stress, more smarts.
Timestamped Highlights
7:32 – 9:01
Steph’s launch debrief — what surprised her, what nearly broke her, and what’s getting a VIP pass to her 2024 playbook.
10:33 – 14:05
Anita’s behind-the-scenes moment of truth — the major challenge I faced in launching Wordfetti Your Words and why it had nothing to do with tech or tactics.
14:12 – 15:27
The quiet power of consistency — why “showing up” (especially when it’s the last thing you want to do) might just be the magic ingredient.
19:44 – 24:01
What worked even when things didn’t go to plan — because let’s face it, not everything goes off without a hitch, but that doesn’t mean it’s a fail.
