Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
How I pivoted and relaunched an offer that was no longer working
At the end of July this year, I launched (relaunched) our dedicated all-in-one content marketing membership: The Wordfetti Club. And it was a WILD success, with us x2 our initial goal of 100 members, to hitting 209 members for our first launch! In this episode (where I was a guest on my biz bestie Steph Taylor’s podcast Imperfect Action), I dive into:
The behind the curtain view of what it actually took to launch this offer;
How it felt different from any other launches I have had (as I was travelling and launching at the same time); and
How I pivoted an offer that was no longer working.
Timestamps:
19:47 – 21:27
Anita’s journey of changing her membership.
22:47 – 28:01
Anita’s launching and travelling experience.
28:06 – 32:20
The biggest thing Anita learned from her launch.
33:00 – 35:56
The changes Anita will make in her future launches.
Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.
