Podcast
Personal
Content Magic
Business
Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Want to write copy that actually connects? You’ve gotta speak your audience’s language—and that starts with knowing what’s already in their heads.
In this short and sweet solo episode, Anita shares a clever (and totally ethical) way to tap directly into your audience’s fears, objections, and desires—without sending a single survey or getting stuck in the overthinking loop. It’s simple. It’s strategic. And it just might be the most underused audience research tactic out there.
Inside, you’ll get a taste of one of the exact strategies we teach inside Wordfetti Your Words (which is currently open, bestie 👀).
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