When the online space is louder than ever, and templated content is clogging up every feed… standing out doesn’t come from shouting louder.
It comes from saying something real, and saying it in a way only you can.
In this special episode of The Confidence Chronicles, Anita sits down with the bold, brilliant Erika Cramer to jam on all things copy, messaging, and using words as a business’s most powerful differentiator.
They talk about the early Wordfetti days, the blurred lines between copy and messaging, and how to future-proof your brand voice in a world where AI is rewriting everything (sometimes a little too literally).
Whether you’re a coach, service provider, or creative who wants to show up online without sounding like a clone, this one is packed with insight, permission slips, and some fire one-liners.
In this episode, Anita dives into:
- How the “Why this, why now, why you?” test can transform your messaging
- The difference between copy and messaging (and why most people get it wrong)
- What AI can’t replicate, and how to lean into your un-copyable edge
- How to shift from “who am I to say this?” to fully owning your voice
Timestamps:
- 0:00 – Erika intro + why Anita’s the go-to voice for brands that convert
- 3:20 – From lawyer to word nerd: the origin story of Wordfetti
- 6:40 – What makes messaging sticky in an AI-saturated world
- 15:52 – The key to cutting through sameness (hint: it’s not louder content)
- 20:11 – How to make your words work harder without more effort
