Podcast
Personal
Content Magic
Business
Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
When the online space is louder than ever, and templated content is clogging up every feed… standing out doesn’t come from shouting louder.
It comes from saying something real, and saying it in a way only you can.
In this special episode of The Confidence Chronicles, Anita sits down with the bold, brilliant Erika Cramer to jam on all things copy, messaging, and using words as a business’s most powerful differentiator.
They talk about the early Wordfetti days, the blurred lines between copy and messaging, and how to future-proof your brand voice in a world where AI is rewriting everything (sometimes a little too literally).
Whether you’re a coach, service provider, or creative who wants to show up online without sounding like a clone, this one is packed with insight, permission slips, and some fire one-liners.
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