So, you want to show up and serve your audience… but you also want to sell. And somewhere in between, you’re asking:
“Am I giving away too much?”
“Is this too salesy?”
“Is anyone even paying attention?”
This episode is the antidote to that mental content tug-of-war.
Anita breaks down exactly how to strike the sweet spot between being valuable and strategic—so you’re not just posting for the algorithm, but actually guiding your audience to take action (without needing a 17-part sales funnel).
You’ll walk away with a simple, 5-part framework that’ll help you post with purpose—every single time.
In this episode, Anita shares:
- The 4 psychological stages your audience moves through before they’re ready to buy
- A simple reframe to help you map out what content to post—and when
- Why blindly giving away “value” can actually repel the right clients
- How to stop talking at your audience and start nurturing with intention
- The myth of the “perfect content balance” and what to aim for instead
Timestamps:
- 05:45 – The 4 buying stages: seen, understood, value, urgency
- 11:50 – Why top, middle, and bottom-of-funnel content should be treated very differently
- 17:30 – The real difference between “always-on” vs campaign-based content
- 28:40 – The most overlooked driver of results: consistency (on your terms)
