You get a glowing review from a client.
You post it once on your feed.
And then… you move on.
But what if I told you that one powerful testimonial could fuel an entire week of content? In this short and spicy solo ep, Anita shows you six different (but equally juicy) ways to squeeze every drop of value out of a single client love note. 🧃
If you’re someone who hoards testimonials in a Google Doc but doesn’t know what to do with them… this is your permission slip (and strategy playbook) to start using them strategically.
In this episode, Anita shares:
- Why most biz owners don’t realise the conversion power of testimonials
- How to turn one review into a case study, story, and even an ad
- Where to swipe the actual words from your testimonials for high-converting copy
- What kind of testimonial reels stop the scroll (without sounding braggy)
- Why your reaction to a testimonial is content gold, too
Timestamps:
- 04:05 – Tip 1: Turn it into a case study with a story arc (before → middle → after)
- 06:45 – Tip 3: Swipe the words and repurpose them into emails, captions, headlines
- 09:35 – Tip 5: Use the testimonial in Meta retargeting ads (with a transformation angle)
- 11:55 – Tip 6: Mash up multiple love notes into a reel focused on one transformation
