If you’re an eCommerce business owner, chances are you’ve tried the usual: “Get 10% off when you sign up for our emails.” 💤
But what if you want to grow your list without discounting your product or slapping on free shipping just to get people through the door?
This behind-the-scenes Hot Seat coaching call from inside The Wordfetti Club explores exactly that. Anita walks an eComm biz owner through three creative, value-driven ways to build an engaged list that’s not just after a coupon code—but ready to connect and convert.
Perfect for product-based brands that want to sell with substance, not slashed prices.
In this episode, Anita unpacks:
- Why discounting does work—but shouldn’t be your only option
- How to create a lead magnet rooted in your brand’s core concept or transformation
- Real-life examples of product businesses turning ideas into high-converting opt-ins
- The power of strategic collaborations and digital value-adds for physical products
Timestamps:
- 02:45 – Why discounting works (and why it shouldn’t be your only move)
- 07:40 – Lead magnet idea #1: teach one product, 10 different ways
- 14:30 – Lead magnet idea #2: co-create with a brand or stylist aligned with your vision
- 19:10 – Lead magnet idea #3: digital versions of your physical product
