Want to write copy that actually connects? You’ve gotta speak your audience’s language—and that starts with knowing what’s already in their heads.
In this short and sweet solo episode, Anita shares a clever (and totally ethical) way to tap directly into your audience’s fears, objections, and desires—without sending a single survey or getting stuck in the overthinking loop. It’s simple. It’s strategic. And it just might be the most underused audience research tactic out there.
Inside, you’ll get a taste of one of the exact strategies we teach inside Wordfetti Your Words (which is currently open, bestie 👀).
In this episode, Anita dives into:
- Why most people overcomplicate audience research (and how to make it easier)
- Where to find language your audience is already using—no guesswork needed
- How to turn 2-star testimonials into 5-star copy
- The hidden copy gold sitting in your competitors’ reviews
Timestamps:
- 02:45 – The real reason you might be struggling to connect through your copy
- 06:30 – How to ethically “lurk” your competitors to uncover content and copy gaps
- 09:10 – Real-life examples of how to extract and flip negative feedback into persuasive copy
- 13:40 – Turning pain points into positioning: what to do with the insights you find
