Leads feeling a little dry lately? Conversions not quite hitting like they used to?
You’re not imagining it. In this solo episode, Anita kicks off a brand new 4-part Conversion Series, and she’s calling it: there’s a reason things feel different right now. But it’s not all doom and gloom—because once you understand what’s shifting in buyer behaviour, you can adapt your strategy and stand out with clarity and connection.
This episode is both a truthbomb and a reset for businesses wondering: “Is it just me?” (Spoiler: nope.)
In this episode, Anita unpacks:
- Why the “sea of same-sameness” is bigger than ever—and how to cut through it
- The real reason relying solely on social media is keeping you stuck
- How buyer psychology has evolved in 2024 (and what they want now)
- The one ingredient that trumps algorithms, ads, and funnels every time
Timestamps:
- 03:10 – Why we’re tired (and flooded with copycat content)
- 08:45 – Social media ≠ a strategy (and what to focus on instead)
- 14:05 – Buyers are still spending—but they’re more discerning than ever
- 20:50 – Connection > automation: the ultimate conversion advantage
