Let’s play a game: “The name is Siek… Anita Siek.”
Got James Bond vibes, right?
In this episode, Anita uses that iconic line to drive home one of the most powerful—and underrated—ways to cut through a saturated marketplace: your brand voice.
If your content is blending in, you’re second-guessing what to say, or you’re outsourcing your copy (only to rewrite it all)… it might be time to get real clear on how your brand sounds.
Inside this episode, Anita breaks down what brand voice really is, why it matters, and how to uncover (and document) yours in a way that makes your marketing instantly more magnetic.
In this episode, Anita unpacks:
- What brand voice actually means (and what it’s not)
- Why it’s the secret sauce to being remembered, trusted, and chosen
- 3 key questions to audit your current voice
- The simple steps to start finding and documenting your brand’s unique tone
Timestamps:
- 03:35 – Why “the name is Siek…” shows the power of brand voice
- 07:45 – 3 brand voice audit questions (that don’t require a rebrand)
- 17:10 – Step 1: How your brand values inform your tone
- 23:00 – Step 3: Why documenting your voice = faster growth, better content
