What happens when a tech-savvy introvert, who hated selling, rewrites her message and starts speaking her audience’s language?
In this case study episode, Anita sits down with Wordfetti Awards alum Kate Mitchell—founder of SBC Events—who went from just one client (a friend) to 10+ paying clients, including national brands like Amazon and Harcourts, in less than three months. Oh, and she 8–9x’d her ROI too. 😮💨
If you’ve ever felt like your offer is incredible but the words aren’t landing—or if you’re quietly brilliant but not sure how to show up online—this one is a must-listen.
In this episode, Anita and Kate chat about:
- How she found the confidence to clearly talk about her offer (without justifying it)
- The mindset shift that turned discovery calls from scary to strategic
- How she created a “brand Bible” that now guides her content, copy, and offers
- What she’d tell any new biz owner who’s scared to show up or sell
Timestamps:
- 08:02 – From “my fiancé couldn’t explain what I do” to total clarity
- 13:05 – Why putting your audience first in your message is the unlock
- 22:51 – Kate’s secret to 8x-ing her ROI (hint: less overwhelm, more connection)
- 28:55 – Her “biz Bible” and how it helps her create content that lands every time
