It’s no secret: the way we buy, consume, and connect online is shifting. Fast.
In this eye-opening solo episode, Anita zooms out to give you the 2025 landscape view of what’s actually happening in the business and consumer world—and what your copy, content, and brand voice needs to do now to stay relevant (and revenue-generating).
This isn’t a “trends” episode. It’s a straight-talking, psychology-backed reality check on what’s changed, why your audience might be slower to buy, and the three shifts every business owner and marketer must address in their messaging.
In this episode, Anita breaks down:
- The “Trust Recession” and what it means for your copy and offers
- Why being clear > clever if you want to cut through in 2025
- The danger of sameness in the AI-fuelled content era—and how to stand out
- What to do when your customer’s buying journey becomes non-linear and longer
Timestamps:
- 02:25 – The Trust Recession: why your audience is more sceptical than ever
- 06:33 – Two things every buyer needs: emotional connection + clarity
- 10:44 – Sameness is the enemy: how to break through the noise with your brand voice
- 15:40 – Why buying decisions are taking longer (and how to adapt your strategy)
