Sometimes the biggest needle-mover in business isn’t a new offer, a bigger team, or more hours—it’s knowing how to communicate the value of what you already do.
In this case study episode, Anita chats with Jaimi Rajendran, founder of Studio She, who went from “I’m the worst salesperson for my business” to booking out her services and increasing her revenue by 83%—all in a matter of weeks. The key? Clarity in her messaging, confidence in her voice, and a whole lot of psychology-backed wordplay.
If you’ve ever struggled to put into words what makes your offer different (especially when you sell something “unsexy” like systems or automations), this ep is your permission slip to step up, get clear, and show up like the expert you are.
In this episode, Anita and Jaimi unpack:
- The messaging blocks Jaimi had—and how she worked through them
- How she turned her neurodiversity into a powerful brand differentiator
- Her approach to creating content that attracts the right clients
- The mindset and brand DNA shifts that helped her go from invisible to booked out
Timestamps:
- 02:34 – From “worst salesperson” to booking out her biz
- 07:24 – Why Jaimi leaned into her neurodivergent strengths
- 14:57 – Attracting proactive vs. reactive clients (and how to speak to both)
- 29:34 – Her #1 tip for business owners overwhelmed by tech & systems
