There’s more noise than ever. And standing out? It’s no longer just about what you say—but how you say it.
In this solo episode, Anita gives us a sneak peek into her private podcast series Right to Win—diving into the second key type of copy we need to master right now: attention-grabbing copy. With content sameness at an all-time high thanks to AI and regurgitated trends, this ep shares what it really takes to cut through the noise, spark connection, and be remembered.
Whether you’re a service provider, creator, or brand wanting to stay relevant (and real), this one’s a must-listen.
In this episode, Anita breaks down:
- The 3 R’s that help copy grab attention and make your audience feel seen
- Why relevance is no longer optional—and how to tap into what’s real right now
- How to mirror your audience’s internal monologue and build instant resonance
- The overlooked power of respect and originality in high-integrity marketing
Timestamps:
- 02:25 – Why copy that makes your audience feel “seen” is the new scroll-stopper
- 05:40 – Relevance: speaking to what’s actually happening in your audience’s world
- 09:20 – Resonance: how to reflect your reader’s inner voice back to them
- 12:00 – Respect + Originality: the (non-cringe) way to build trust and stand out
