Not all hooks are created equal.
In this short and punchy solo episode, Anita unpacks one of the most misunderstood elements in content and copywriting: the difference between a positive and a negative hook—and why the best performing one might surprise you.
Whether you’re naming a freebie, writing an email subject line, or crafting your next caption, this episode will help you better connect with your audience by meeting them where they’re really at.
In this episode, Anita dives into:
- What makes a hook “positive” or “negative”—and why both are powerful
- Why negative hooks get a bad rap (and why they actually work)
- The psychology of loss aversion and how it impacts your messaging
- A quick experiment you can run to see what your audience resonates with
Timestamps:
- 01:15 – What is a hook (and why it’s the most important part of your content)
- 05:40 – Positive vs negative hooks: real examples to test
- 11:20 – The science behind loss aversion (and how to use it ethically)
- 16:10 – A poll or A/B test you can run today to tailor your message
