Where’s the line between “free value” and “should’ve charged for this”?
In this hot-seat style episode, Anita takes you behind the scenes of a Wordfetti Club coaching call to unpack a juicy question from a member who was pouring too much into her lead magnets—and accidentally scaring off potential clients.
This convo unpacks what it means to create strategic value instead of just adding more “tips and tricks.” If your lead magnet is attracting the wrong audience (or no one at all), this one’s for you.
In this episode, Anita dives into:
- The biggest mistake people make when creating lead magnets
- The “value vs. strategic value” distinction that changes everything
- Why your content should align with your offer, not just your expertise
- An example of how to rework your lead magnet to attract qualified buyers
Timestamps:
- 01:35 – Why giving too much value can hurt your conversions
- 03:40 – The difference between “how-to” and “why it matters” content
- 06:15 – How to reverse-engineer a lead magnet from your offer
- 15:10 – Using private podcasts and email sequences to build trust fast
