It’s that time of year again—when Anita grabs her metaphorical crystal ball and drops her annual marketing + content predictions for the year ahead.
But this isn’t just recycled trends and fluffy buzzwords. This solo episode breaks down what’s actually shifting in the digital landscape—from how we show up, to what cuts through, to what your audience really wants in 2025.
If you’re a business owner or marketer who zigzags away from the status quo and wants to stay ahead of the game, this one’s your jam.
In this episode, Anita dives into:
- Why personal brands with real identity will be the standout strategy of 2025
- The shift from cookie-cutter ads to quirky, scroll-stopping creative
- How personal storytelling will outpace pure education content
- Why connection, community, and custom GPTs will be your business edge
Timestamps:
- 03:00 – From personality to identity: why brand energy matters more than ever
- 10:40 – Say goodbye to boring ads: the rise of humour and weirdness
- 18:05 – The power of storytelling in the AI age
- 28:15 – AI 2.0, custom GPTs, and the human connection that tech can’t replace
