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Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
What happens when a former teacher and a techie husband join forces to shake up early education?
In this feel-good, behind-the-scenes chat, Anita sits down with powerhouse couple Tam and Jez—founders of The Hive and alumni of the Fetti Mastermind—to talk about building a business, a baby, and a whole lot of buzz.
From beta launch wins to messy-in-the-middle lessons, this episode is equal parts strategy and heart. If you’ve ever dreamed of creating something meaningful with your partner (or pivoting into a business that feels more you), you’ll love this one.
8:55 – How Tam’s classroom side hustle became something much bigger
20:45 – Designing a business to fit their dream life (not the other way around)
26:43 – The launch playbook: beta, feedback loops, and what actually worked
38:30 – The messaging shift that helped them go from good to game-changing
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