Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
Writing for the analytical readers and the skimmers
Did you know that there are 2 types of readers? The Analytical and The Skimmer. AKA those that read every single word and those that skim through copy and content. So how the heck do you write for both in your audience?
In this episode, I dive into one simple way you can optimise your copy to ensure it’s easier to consume for the eyeballs.
Here’s what we cover in this episode:
Writing for analytical readers and skimmers.
Improving readability in content creation through spacing and formatting.
Making content more digestible for skimmers.
Timestamps:
2:00 – 2:43
The difference between analytical readers and skimmers.
Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.
