The Anita Siek Blog

The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect? What are we predicting? What’s working, and what’s not? In this episode, I bring in my good friend, fellow online course creator Steph Taylor where we have a fireside chat around everything from what we’re predicting for the online course world in 2023, whether one should charge more for payment plans, and whether low dollar offers still have a place as a strategic funnel strategy.

Here’s what we cover in this episode:

• An introduction to Steph Taylor, an online business strategist who helps people build businesses that are profitable even when they are offline.
• Changes in the online learning world and predictions for the future of online courses.
• Two of the biggest mistakes in creating digital products.
• Pricing strategies for online products and digital products.
• Common misconceptions people have about creating passive income through an online course and the importance of creating a business that can go offline.

Timestamps:

7:39 – 13:07	Turning an online course into a business.
13:48 – 16:05	The biggest mistake she made in marketing.
16:08 – 24:28	How to pick the perfect niche.
24:29 – 39:12	How much does it cost to become an affiliate?
39:14 – 44:56	Pricing for online courses.
44:56 – 48:26	How much should you charge for an online course?
48:27 – 52:09	How to structure your lead magnet.
52:51 –  56:17	The importance of not leaving things to the last minute.