As an online course creator myself, and with Wordfetti having helped countless online course creators sell their digital offers through our launch strategy, email sequences, copy, and sales pages, I know a thing or two both through practice and through my own launch learnings (via our own launches) about the yays and nays of long-form sales pages.
In this episode, I dive into the 5 big no-nos and mistakes I see on sales pages and go through how you can turn their missed opportunities into conversions. Listen here.
Here’s what we cover in this episode:
- What is a long-form sales page and why is it important?
- Why copywriting is a critical skill in business, not just a marketing skill.
- Don’t assume everyone is ready to buy your course.
- Why your sales page needs to answer why now and why you.
- The second biggest mistake online course creators make is not addressing the objections on the sales page.
- How to choose testimonials that will resonate with your audience.
- The final big mistake online course creators make on sales pages.
