Webinars are dead.
Webinars don’t convert.
No one shows up live anymore.
Heard that before?
In this episode, Anita pulls back the curtain on her most recent webinar for The Up Level, including the exact conversion rate (spoiler: 21.5%) and what she did differently this time around.
This wasn’t a “throw it up and hope for the best” kind of launch. It was intentional. Strategic. And designed for the right people at the right stage of their journey.
If you’ve been wondering whether webinars are still worth it in 2026, this one’s going to challenge a few assumptions.
In this episode, Anita unpacks:
- Why webinars aren’t dead… but the old way of running them is
- The strategic shift that turned this into a fence-sitter conversion tool
- Why she removed the replay (and what it did to show-up rates)
- The bonus strategy that focused on speed-to-result, not more content
Timestamps:
- 0:00 – Are webinars actually dead in 2026?
- 3:05 – The 21.5% conversion rate and what made this launch different
- 6:20 – Live-only strategy and the psychology behind urgency
- 9:45 – Rethinking bonuses: faster results > more information
