Storytelling isn’t just for bedtime or your About page—it’s one of the most powerful (and underused) strategies in content that actually connects.
In this solo episode, Anita breaks down seven storytelling techniques you can use across your content, copy, and marketing—without sounding like you’re faking a life memoir. From micro-moments to case studies to honest AF reflections, this is your permission slip to ditch the “value-only” content and start creating stories that stick.
Whether you’re writing a caption, email, blog, or Reel, you’ll walk away with fresh ways to turn everyday insights into share-worthy storytelling.
In this episode, Anita shares:
- The psychology behind why storytelling is so dang powerful
- 7 ways to weave storytelling into your copy—without rambling or oversharing
- How to bring emotion, tension, and clarity into your case studies
- The underrated power of series content (and why your brain craves it)
Timestamps:
- 01:12 – Why storytelling activates emotion and empathy in your audience
- 04:45 – Case studies, journeys, and lightbulb moments that sell
- 11:18 – Micro-stories and “part 1” content: tapping into curiosity
- 16:20 – Vulnerability, honesty, and sharing your edge (without oversharing)
