Not gonna lie—if you only ever listened to one episode of Brandfetti about copywriting, make it this one.
In this no-fluff solo ep, Anita breaks down seven of the most profitable lessons she’s picked up from years of writing copy that converts (across hundreds of clients, launches, and offers). Whether you’re DIY-ing your website, writing that next sales page, or just wanting your words to land better, this episode is a treasure chest of copy gold.
No jargon. No overthinking. Just actionable shifts that’ll instantly elevate how you write and connect.
In this episode, Anita dives into:
- The biggest mistake people make when writing for “everyone”
- The one line of copy that matters most (hint: it’s not your CTA)
- How to stop editing your genius mid-flow and write like a pro
- Why your story is your biggest (un-copyable) marketing asset
Timestamps:
- 01:22 – Lesson #1: Everyone is not your customer (talk to someone, not everyone)
- 05:49 – Lesson #2: Your headline matters more than you think
- 09:22 – Lesson #3: Separate the writer and the editor—always
- 13:14 – Lesson #6: The art of tweaking (and why perfection is the enemy of progress)
