Let’s be real… just because it’s Black Friday doesn’t mean you have to slash your prices.
If the idea of discounting your products or services makes you feel a little but you still want to ride the wave of visibility and buzz this season brings this ep is for you.
In this episode, Anita unpacks 6 strategic (and psychology-backed) ways to show up for Black Friday without undercutting your worth. Whether you’re a service provider, product biz, or digital offer queen, these ideas are designed to spark inspo and help you stand out while staying in integrity.
In this episode, Anita unpacks:
- How to add value through surprise gifts, bundles, or credits (without losing margin)
- Why donating to a cause can turn your campaign into something bigger than a sale
- The power of “one-time-only” offers (and how to beta test like a pro)
- A little-known campaign model that works for accessibility and conversion
Timestamps:
0:00 – Why discounting isn’t your only Black Friday option
3:30 – 6 creative ways to Black Friday without a discount
11:25 – Gift with purchase, pay-what-you-can, and credit offers explained
16:55 – The mindset reframe that’ll help you zig when others zag
