What happens when a seasoned offer gets a glow-up, the live launch climate shifts, and your team is in the trenches tweaking daily? You get one of the most insightful launches yet—and it also happens to be our second-best one ever.
In this behind-the-scenes solo episode, Anita pulls back the curtain on the 6 biggest lessons from the most recent Wordfetti Your Words launch. From messaging pivots to new audience behaviour, what worked, what didn’t, and what totally surprised us—nothing is off the table in this reflection episode.
Whether you’ve launched 10 times or are gearing up for your first, this debrief is your permission slip to evolve, adapt, and stay human in how you sell.
In this episode, Anita shares:
- Why this launch felt harder—but also way more fun
- The key messaging tweaks that helped us connect in real-time with our audience
- How repositioning the offer as a live group coaching program changed the game
- The surprising spike in Aussies and pay-in-full purchases
Timestamps:
- 05:20 – Why this launch felt harder than any other (and what that taught us)
- 11:45 – Messaging tweaks mid-launch: what we changed + why it mattered
- 19:55 – Reframing the offer: from “online course” to live coaching container
- 29:50 – Slower cart close, but no regrets: why we’re glad we gave people more time
