“Click here.” “Link in bio.” “Subscribe now.”
Sound familiar? The standard call-to-action (CTA) is everywhere—and that’s the problem. It’s expected. It’s forgettable. And, let’s be honest, it rarely moves people.
In this quick and punchy solo episode, Anita flips the script on traditional CTAs and introduces a powerful concept you can steal today: the Call to Value. Yep, this is your permission slip to ditch the bland “buy now” buttons and start inviting your audience into a transformation—not just a transaction.
In this episode, Anita shares:
- What a CTA actually is (and why yours might be getting ignored)
- The key difference between a Call to Action and a Call to Value
- How to tie emotional value to the next step you want your audience to take
- Real examples you can swipe and test in your content today
Timestamps:
- 00:50 – Why traditional CTAs are starting to feel like wallpaper
- 02:15 – The concept of “Call to Value” (and why it converts better)
- 04:05 – A quick exercise to rewrite your current CTA like a pro
- 05:15 – Final challenge: what value does your audience actually get from clicking?
