If writing emails feels like a one-way convo that lands with… crickets, this one’s for you.
In this episode—originally recorded on Gloria Chou’s podcast—Anita gets into the real reasons your emails might not be converting and shares five psychology-backed tweaks you can make today to boost opens, clicks, and sales (without adding more to your to-do list). From subject lines that spark curiosity to subtle layout changes that skyrocket readability, this ep is your behind-the-scenes email glow-up guide.
Whether you’re a product-based brand or a service-led biz, these tweaks are simple, strategic, and ready to test right now.
In this episode, Anita shares:
- Why AI-generated emails can fall flat—and what to do instead
- One subject line secret that uses your brain’s own psychology to boost opens
- How to optimise your email layout for skimmers and scrollers
- The tiny footer tweak that increases clicks without writing more content
Timestamps:
- 02:30 – How to make your emails stand out in a sea of “sameness”
- 09:10 – The PS line trick that invites more clicks
- 17:17 – Subject lines that leverage the Zeigarnik Effect (and why they work)
- 21:48 – FAQs and micro-objection handling in your emails
