Ahhh Emails. Perhaps one of the most underrated forms of communications for businesses. We focus so much on our websites, social media, marketing collateral, newsletters and lead magnets that so many of us have completely forgotten to ingest In bettering one of the most used tools in our day to day business: emails.
Now for clarity purposes – when I say emails I’m not talking about email marketing or EDM’s we will save that for another episode which I might record in the next few weeks.
When I say emails I’m literally talking about the email communications you have that go back and forth with your client. Yep.
Whether it be the response to an enquiry, the pitch, what you say when things go wrong for a service based business.
To the words you use when it comes to reaching out to your client base or letting your clients know you’ve shipped their product, or processed their refund request if you are a product based business.
“I love receiving boring robotic emails that end with a kind regards” – said no one NEVER. So behold.
Because in this episode I’m going to share with you 3 instant, simple and practical ways to supercharge and OMPH your email game up.
A lot of us probably don’t read emails beyond the last sentence. Cause we are so used to the traditional sign offs like “best”, “thanks”, “kind regards” or something ultra boring that technically do not really add value.
The thing is though? It doesn’t have to be boring. With so many brands using the traditional sign off like kind regards (ps what the heck does that even mean?) it is for this very reason that if you’re a brand that wants to stand out then throw the kind regards out the window and instead, get strategic with those last few words and make it memorable.
The biggest here would be to get to the roots of what your brand is about, your tone of voice to your message. And try to intertwine your brand personality, and a simple message that relates to what you’d love people to think, do, or feel.
For example, if you’re a cake store that’s not afraid to add a dash of fun. Instead of thanks! Or warmest. Try piece of cake, Sarah.
For us at Wordfetti, we are a sucker for a good joke, or pun. So our current email sign off is: you have our word.
For those of you who may follow my personal account @anitaonchi – which is a combo of life, food, and travels. My sign off there is Nom, Noms – owing to me being the biggest foodie ever.
Let’s be honest, while a lot of us probably check our emails a few times a day – the thing is though you cannot deny the fact that living in your Email Inbox and working FROM your email inbox probably isn’t the best way to maintain productivity.
One thing that has been a lifesaver for us at Wordfetti is an autoresponder to our central hello@ inbox. We get an average of probably 50-100 emails into that inbox a day. Sometimes less sometimes more.
To ensure our audience knows that we haven’t forgotten about them, and to also set the expectations that we will not be on our emails all day to ensure creative flow we put together an auto responder (that is refreshed every 2-3 months) that would be sent to any new emails that come through that tells our audience that:
None of this Hi. I am out of office until X. Make it lively. Make it different.
In other words, ensure it is readable.
A lot of us nowadays receive so many emails a day so make it easier for your recipient to get the message you want to get across. Break down long sentences. Try to use active voice (e.g. Will instead of Might be) to ensure your writing is concise. Use bullet points. White space. Bolded subheadings. Line breaks. Nobody likes to scroll through a mountain of text.
Even paragraphs. Break that baby down. Especially because so many of us read a lot of our emails on our mobiles too. This goes for attachments too. Make sure they are named well.
And lastly, make it super clear at the end of the email – what action you want your audience to take. If you want to schedule a call, ask to schedule a call and provide 3 options for times. If it’s to come in to visit you, give them 3 options for times they can come in.
Emails have now a days become a massive way we communicate. But it doesn’t have to be boring. Hopefully
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