You open up Instagram.
You stare at the blank Canva doc.
You start a caption… then delete it for the fifth time.
Sound familiar?
In this quick solo ep, Anita dives into the real reasons we overcomplicate content and why it’s often less about strategy and more about the stories we’ve internalised around success, perfection, and “doing it right.”
If you’re feeling like creating content has become more chaotic than creative, this is your gentle (and practical) nudge to simplify things. Because sometimes, the breakthrough is in doing less but better.
In this episode, Anita unpacks:
- Why we tend to associate hard work with good work and how that sneaks into our content habits
- The most common traps entrepreneurs fall into when trying to “do it all”
- Why waiting until you’re “ready” is actually slowing you down
- What it really means to create imperfect content that connects
Timestamps:
- 02:30 – Why doing more ≠ getting more (especially when you’re solo)
- 09:59 – How to choose a hero content format and repurpose the smart way
- 14:25 – The over-preparation trap: why you don’t need another course to start creating
- 18:13 – The perfectionism myth and why “real” trumps polished every time
