You’ve got the idea. You open the doc. You start typing…
And then?
Backspace. Backspace. Backspace.
In this vulnerable and practical solo episode, Anita walks through three powerful mindset shifts to help you break free from overthinking, second-guessing, and perfectionism paralysis—especially when it comes to creating and sharing content.
Spoiler alert: it’s not about “feeling ready.” It’s about writing anyway—with a new lens.
In this episode, Anita dives into:
- The myth of “done” and how it’s stopping your content from ever going live
- The powerful difference between writing and editing (and why you can’t do both at once)
- The “Power of One” mindset shift that helps you post with purpose—not pressure
- How she reframes perfectionism (yes, even as a copywriter and keynote speaker)
Timestamps:
- 02:05 – Mindset Shift 1: It’s never really “done”—everything evolves
- 07:55 – Mindset Shift 2: Writer vs. Editor (and why separating them is a game changer)
- 12:35 – Mindset Shift 3: The Power of One—why you’re only ever writing for one person
- 15:50 – Real talk: how Anita applies these shifts even before her biggest keynote
