You know we had to do it.
In this third instalment of the Biz Bestie Chats series, Anita sits down with longtime biz bestie and podcasting powerhouse Steph Taylor to look into the digital crystal ball and unpack what’s really on the cards for the online biz world in 2024.
This convo? Equal parts spicy, strategic, and soul-stirring.
So if you’re a founder, creator, or service provider wondering how to adapt, evolve, and keep your edge in the new year—this one’s your jam.
In this episode, we dive into:
- The real role of AI (and why doubling down on human connection is the move).
- Why “value stacking” might be doing more harm than good for your offer.
- What’s happening behind the scenes of the biz burnout wave.
- The rise of long-form content and reflective brand strategy in a noisy digital world.
Timestamps:
6:46 – Why 2024 is the year of human connection in business
10:07 – Value stacking vs. real value (and what buyers actually want)
13:21 – The biz burnout moment: what’s next for “pandemic-born” businesses
20:32 – Social fatigue, content trends, and the power of long-form storytelling
