2023 predictions, here we go! In this episode, I dive into 7 predictions I have in the realm of marketing, copywriting and content for businesses this year. What should you potentially focus your energy on? What is going to give you the best bang for your buck? How will video marketing evolve? I cover it all in this episode.
In this episode, I refer also to a recent episode I did with Tiffany Alysa about Community Building. Listen to it here.
Here’s what we cover in this episode:
- AI machine learning or artificial intelligence and the intersection of that with marketing, copywriting and content is going to be a hot topic.
- Ads are going to continue to be more expensive in 2023.
- How community is going to be key in business strategies.
- Why are we focusing 90% of our eggs on getting new and putting our existing audience on the backburner?
- Video marketing will continue to be strong, but it’s going to evolve.
- Why it’s important for businesses and brands to get clear on their values and also embody that through their content.
- Why it’s going to be even more important for brands to put their flag on the ground on key topics they really stand for.
- The seven predictions I have when it comes to 2023.
