Let’s be real… there’s a lot of noise in the online business space right now.
And while trends, tools, and algorithms shift on the daily there’s one thing that’ll always set your brand apart: kindness.
In this feel-good, action-packed episode, Anita breaks down 12 simple (yet powerful) ways to inject more kindness into your business. From snail mail surprises to Zoom over email, these aren’t fluffy tips they’re backed by psychology and built to help you stand out, build loyalty, and turn your clients into raving fans.
If you’re ready to build a brand that makes people feel something (in the best way), this one’s for you.
In this episode, Anita unpacks:
- Why kindness isn’t just nice it’s strategic (and backed by science)
- Small acts that create big emotional impact (think voice notes, DMs, or name drops)
- How to transform unhappy clients into loyal fans (without losing your boundaries)
- Real-life examples of “surprise and delight” that won’t break the bank
Timestamps:
0:00 – The science behind kindness and business growth
4:50 – How to approach tricky client moments with empathy, not ego
10:40 – The ripple effect of snail mail, care packs, and thank-you cards
18:12 – Selling vs. serving: a powerful mindset reframe
