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Welcome to my bottomless brain juice brunch.

Feast on my flearnings. 

Tuck into my teachings.

And wash it all down with my words.

Everything you need to know about the art of brand building, out of the box content ideas and stopping the scroll.

The art of content and social media

content magic

Tips, advice, and wisdom on running an online biz.

Gettin’ down to business

Business

My stories. Experiences. And brain bubbles.

The Anita Story

personal

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Ever heard of some marketing advice that just makes you go “ICK”?! Yeah. Well, I ain’t gonna lie, there have definitely been a few of those circling around. In this episode, inspired by the conversations I’ve overheard and those I am hearing and seeing, here are some of the worst pieces of marketing “advice” I’ve […]

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Stop. Measuring. The. Success. Of. Your. Social. Content. Based. On. Likes. And. Follower. Count! There. I said it, HA! In this episode, I dive into why I don’t believe likes and follower counts are a measure of “success” when it comes to content and why it’s important we create content that is highly shareable. To […]

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Struggling when it comes to content planning and caption writing on Insta? Copywriters ain’t immune to this either fam, so in this episode, I share with you: Here’s what we cover in this episode: Timestamps: 1:48 – 4:21 Knowing the content channels of your audience 7:25 – 7:43 Knowing the hero content channel and repurposing […]

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Is ranking #1 on Google still a thing? How does one balance the intention of writing human-friendly content vs writing something that ranks WELL for search engines as well? In this episode, I dive into my belief on whether it’s still important, exactly how you can strike that balance and 3 things to consider when […]

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If SPEAKING is something you want to do more of in 2024, chances are you’re probably thinking of this question too. How do you come up with speaking topics? How can you get strategic about it? How can you really “own” a speaking topic so what you share is unique and memorable? Have no fear, […]

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Did you know that there are 2 types of readers? The Analytical and The Skimmer. AKA those that read every single word and those that skim through copy and content. So how the heck do you write for both in your audience? In this episode, I dive into one simple way you can optimise your […]

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A lot of the time when we think of Black Friday, we think of mass discounts. But does it always have to be about discounting? Would it have the same effect if you didn’t discount? In this episode, I dive into 3 untraditional ways you can Black Friday this year without having to discount. Here’s […]

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To Black Friday or not to Black Friday? This month in our membership, The Wordfetti Club, our monthly masterclass was all about Black Friday. We had a lot of epic conversations and ideas swirling around in the membership so I thought I’d do an episode here to share the 3 principles I believe are going […]

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I was recently asked about HOW you can talk about the same service or product and make it interesting at a speaking gig. It’s a question I get asked often so I thought I’d record an episode to share 1 simple hack you can adopt to make “talking about the same service or product” less […]

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Lawyer (yep-a-dee-yep, I used to write things people never read) turned Biz and Brand Strategist, Copywriter, and Word-ucator* for brands like you, who want to ZIG when others zag. 

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Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.