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Earlier this week, Rihanna made her come back publicly with a 13-minute performance to 113 million people + worldwide. In this episode, I throw down 5 marketing lessons we can all learn from Riri and how you can also apply this in your business and in your marketing. Here’s what we cover in this episode: […]
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There is a big difference between how you market yourself as a product-based business versus a digital course creator versus a service-based business. In this episode, I bring in Lisa Bryne, an e-commerce marketing coach to chat through the marketing mix you need as an e-commerce biz, the biggest difference between service vs product based […]
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Where the heck does one begin when it comes to planning and writing a blog? In this episode (as requested by one of our listeners), I share with you the 5 key rules to consider BEFORE you even write a blog, my 3-step approach to planning and writing a blog, and also ideas as to […]
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Feeling blocked, stuck, or challenged by a decision for your business? Instead of jumping straight to the solution, and problem-solving mode, there is one big step that so many business owners are getting to make. I cover that exact question, in this short and sweet episode. Here’s what we cover in this episode: Timestamps: 2:17 […]
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The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect? What are we predicting? What’s working, and what’s not? In this episode, I bring in my good friend, fellow online course creator Steph Taylor where we have a fireside chat around everything from what we’re […]
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Collaborations and strategic partnerships are one of the most powerful (and cost-efficient) ways to grow and scale your business. But how the heck do you even start and approach a collaboration conversation? In this episode, I bring in Collaborations expert, Danielle Wiebe to chat about what makes a strategic collaboration, the anatomy of a killer […]
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Creating a freebie goes beyond simply poppin’ some tips and value gems on a PDF and publishing a landing page. In this episode, I dive into the DO’s and DON’Ts of creating a freebie. This is a must-listen if you’re currently in the midst of creating a freebie to build your email list. Listen here […]
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“But I don’t want to upset anyone by sending too many emails!” – if this is you, then you’re gonna want to tune into this episode my friend. In it, I dive into 5 truth bombs as to how this could be costing your brand visibility and money, why I love unsubscribes, and 3 things […]
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What the heck is a downsell and why should you consider having one for your next launch? In this episode, I dive into how a downsell can help you increase your sales for your next launch, when it might be the right time to consider a downsell and how it helps you create more sales […]
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